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Our Insights

Our insights

Thought leadership, insight and news from Uniphar
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The pharma brand trade-off – New product vs. established brand investment 

The pharma brand trade-off – New product vs. established brand investment 

We understand the tough decisions being made and the trade-offs around promoting valuable established brands vs. new products.

VPAG survey – Have your say

VPAG survey – Have your say

How is your company preparing for the 2024 VPAG changes, and what impact will the new agreement have? Take part in our survey.

Star People – strategic recruitment for pharma

Star People – strategic recruitment for pharma

Star People has launched as a new strategic recruitment brand. Leveraging the rich heritage of Star OUTiCO’s recruitment team and the global reach of Uniphar, this strategic move strengthens the brand’s presence in the dynamic life sciences sector.

HCP engagement solutions – being present isn’t enough 

HCP engagement solutions – being present isn’t enough 

Have you invested in digital engagement of HCPs? Are you preparing for the future? When it comes to engaging healthcare professionals online, being present isn’t enough.

Q&A: Pharma – maximise commercial impact with brand optimisation

Q&A: Pharma – maximise commercial impact with brand optimisation

Pharma can capitalise on the remainder of the year and prep for 2024 by deploying innovative brand tactics now. Mark Ward and Nick Bartlett discuss how.

Reinventing engagement in pharma

Reinventing engagement in pharma

Worried your HCP engagement isn’t cutting through? Our report sets out where to invest to optimise customer engagement, increase reach and boost your brand.

Omnichannel top tips

Omnichannel top tips

Whatever you call customer engagement, chances are you're on an omnichannel journey. Here are our top tips to help you out.