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Brand Optimisation

Brand
optimisation

Brand
optimisation

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Uniphar brand optimisation provides aninnovativeopportunity for pharma

to grow your strategic brands.

Uniphar brand optimisation provides an innovative opportunity for pharma to grow your strategic brands.

Our successful digital and in-person strategies form part of our full-service solution to commercialise brands through customer engagement.

Informed by data insights, our strategic focus, shaped around your brand objectives, can build on your current approach or add value with renewed analysis across your market.

We deliver personalised, integrated and responsive customer experiences though the optimum mix of digital and in-person activity. With brand optimisation, your customers have access to quality, relevant, multimedia content across in-person and digital interactions at any stage of their decision-making process.

Whether defining your target audience, developing your brand identity or optimising your customer engagement, adhering to your unique KPIs, we deliver an end-to-end solution from strategy to implementation.

Brand optimisation
in practice

Strategic market
insights

Company, brand, market, lifecycle and digital readiness analysis to optimise performance and effectiveness

Customer
intelligence

Personas and segments defined to inform customer engagement strategy

Engagement
planning

Strategic mix of in-person and digital engagement to achieve maximum return via multimedia content and sequenced communications

People
solutions

Insight-driven resourcing to identify, attract, deploy and nurture the best talent

Channel
activation

Tactical implementation to ensure optimal customer experience wherever they interact with your brand

Insights and
optimisation

Regular campaign analysis and real-time optimisation to drive success

A brand optimisation
success story

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1550+ consented HCPs gained

0%

Meeting registrations increased by 157%

0%

48% of event attendees
more likely to prescribe

0%

Website users increased
by 450%

The challenge

A pharma client with multiple brands across a range of therapy areas had seen changing market dynamics significantly reduce in-person activity and customer interactions. Digital activity was uncoordinated, with systems and platforms not linked. They needed expert support and a strategic plan to drive quality customer engagement in an evolving market to be fit for the changing HCP needs.

The solution

We implemented an integrated digital and in-person engagement strategy. We developed a successful series of promotional activity built on quality relevant content with sequenced communications. We optimised customer engagement both in-person and digitally with our AI-powered CRM and website working in tandem to drive insights and direct next best actions for engagement.

Need strategic guidance?

From commercial launch strategy development to customer engagement optimisation, our consulting team transforms traditional plans into agile, customer-centric approaches.

We drive performance and effectiveness by distilling insights data, and experience into tangible customer engagement strategy ready for implementation.

Wherever you are on your brand optimisation journey, we tailor our services to meet your business needs from research, analysis and planning to strategic implementation and performance measurement.

Need strategic guidance?

From commercial launch strategy development to customer engagement optimisation, our consulting team transforms traditional plans into agile, customer-centric approaches.

We drive performance and effectiveness by distilling insights data, and experience into tangible customer engagement strategy ready for implementation.

Wherever you are on your brand optimisation journey, we tailor our services to meet your business needs from research, analysis and planning to strategic implementation and performance measurement.