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Brand Fostering

Brand
fostering

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Uniphar brand fostering offers a unique commercial opportunity for pharma.

We'll optimise your non-strategic brands, or non-priority markets, to drive growth or halt decline.

Uniphar brand fostering offers a unique commercial opportunity for pharma. We’ll optimise your non-strategic brands, or non-priority markets, to drive growth or halt decline.

Working in partnership, we take complete responsibility for brand commercialisation with optional supply chain management.

Regardless of brand maturity, our strategic approach of launch, accelerate, protect, optimise ensures operational effectiveness for your portfolio. Delivering results whilst keeping patients at the centre.

Curious? To discover the many ways that brand fostering could work for you, get in touch.

Wherever your brand sits within its lifecycle, we have an option for you

A brand fostering
success story

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We achieved 120% vs target

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10% increase in market share in year 1

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Increased product sales – 70%-80% in year 1

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Rising again in year 2 –
an additional 5% sales increase in year 2

The challenge

A well-known pharma company with a large portfolio was focused on promoting their core strategic brands. Their established brand hadn’t received promotional activity for three years and began losing market share to a main competitor.

The solution

We built the optimum mix of in-person and digital engagement. We implemented tailored segmentation and targeting, focused on formulary detail and deployed a targeted, specialist sales team. With clinical support and product training, the body of work built brand loyalty and influenced prescribing habits with specialist HCPs.

Brand fostering in practice

Strategic market
insights

Company, brand, market and lifecycle analysis to optimise performance and effectiveness

Customer
intelligence

Personas and segments defined to inform customer engagement strategy

Engagement
planning

Strategic mix of in-person and digital engagement to achieve maximum return via multimedia content and sequenced communications

People
solutions

Insight-driven resourcing to identify, attract, deploy and nurture the best talent

Channel
activation

Tactical implementation to ensure optimal customer experience wherever they interact with your brand

Insights and
optimisation

Regular campaign analysis and real-time optimisation to drive success

The brand fostering partnership

 

We take complete responsibility for all aspects of brand growth and management. As our partner, medical, pharmacovigilance and regulatory affairs remain your responsibility. Contracting can be short or long-term based on the brand priorities, with different models suited to different needs.

Our responsibility

  • Brand strategy and optimisation
  • Digital and in-person implementation
  • Data and insights
  • CRM, technology and AI
  • Promotional activity
  • Supply chain and distribution


Your responsibility

  • Medical
  • PV
  • Regulatory affairs

The brand fostering partnership

 

At Uniphar, we take complete responsibility for all aspects of brand growth and management. As our pharma partner, medical, pharmacovigilance and regulatory affairs remain your responsibility. Contracting can be short or long-term based on the brand priorities, with different models suited to different needs.

Our responsibility

  • Brand strategy and optimisation
  • Digital and in-person implementation
  • Data and insights
  • CRM, technology
    and AI
  • Promotional activity
  • Supply chain and distribution


Your responsibility

  • Medical
  • PV
  • Regulatory affairs